Privacy Policy
Blue Frog Lawn & Bugs ("Blue Frog," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, contact us, request a quote, or engage with our services. Please read this policy carefully. By using our services or website, you agree to the practices described herein.
Who We Are
Blue Frog Lawn & Bugs is a family-owned and operated pest control and lawn care company based in Sarasota, Florida, serving Sarasota, Manatee, and Charlotte counties since 1996.
Business Name: Blue Frog Lawn & Bugs
Address: 5372 Catalyst Avenue, Sarasota, Florida 34233
Phone: (941) 822-0425
Email: [email protected]
Website: www.lawnandbugs.com
Information We Collect
We collect information you provide directly to us, as well as information collected automatically when you use our website.
Information You Provide
- Full name, home or business address
- Email address and phone number (including mobile number)
- Details about your pest or lawn care needs
- Service history and appointment information
- Payment information (processed securely through third-party providers — we do not store full card numbers)
- Communications you send us by phone, email, or contact form
Information Collected Automatically
- IP address, browser type, and device information
- Pages visited, time spent on site, and referring URLs
- Cookie and tracking data (see Section 6)
- Geographic location data (city/region level, based on IP)
How We Use Your Information
We use the personal information we collect for the following purposes:
- To respond to service inquiries, estimate requests, and contact form submissions
- To schedule, perform, and follow up on pest control and lawn care services
- To send appointment reminders, service confirmations, and follow-up communications
- To send promotional offers, seasonal service reminders, and company news (with your consent)
- To send SMS/text messages when you have opted in (see Section 4)
- To improve our website, services, and customer experience
- To comply with applicable laws and regulations
- To process payments and maintain billing records
- To protect the rights, property, or safety of our business, customers, or the public
We will not use your information for purposes materially different from those described above without first obtaining your consent.
SMS Text Messaging Policy
By providing your mobile phone number and opting in to receive text messages, you consent to receive SMS communications from Blue Frog Lawn & Bugs. Message and data rates may apply. Message frequency varies. You can opt out at any time by replying STOP.
What We Send
With your express written consent, Blue Frog Lawn & Bugs may send SMS text messages to your mobile phone for the following purposes:
- Appointment confirmations, reminders, and scheduling updates
- Technician arrival notifications and service completion alerts
- Estimate follow-ups and service proposals
- Seasonal promotions, special offers, and service announcements
- Responses to inquiries you initiate via text
How to Opt In
You may opt in to receive SMS messages from us by:
- Checking the SMS opt-in box on our estimate request or contact form
- Verbally consenting during a phone call with our team
- Texting a keyword to our business number as directed in any of our marketing materials
How to Opt Out
You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. After opting out, you will receive one final confirmation message, and no further SMS messages will be sent to your number. You may also opt out by contacting us directly at [email protected] or calling (941) 822-0425.
Help & Support
For help with SMS communications, reply HELP to any text message or contact us at [email protected].
Message & Data Rates
Standard message and data rates from your mobile carrier may apply to messages sent and received. Blue Frog Lawn & Bugs is not responsible for any charges imposed by your mobile carrier.
No Third-Party Sharing for SMS
Your mobile phone number and SMS opt-in consent will never be sold, shared, or transferred to third parties for their own marketing purposes. This information is used solely for communications between you and Blue Frog Lawn & Bugs.
Supported Carriers
SMS messaging is available through major US carriers including AT&T, Verizon, T-Mobile, Sprint, and most regional carriers. Carrier availability may vary.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts.
Types of Cookies We Use
- Essential Cookies: Required for the website to function properly
- Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics)
- Marketing Cookies: Used to deliver relevant advertisements and track campaign performance (e.g., Google Ads, Meta Pixel)
- Preference Cookies: Remember your settings and preferences for future visits
Managing Cookies
You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about cookies and how to manage them, visit www.allaboutcookies.org.
Google Analytics
We use Google Analytics to analyze website traffic. Google Analytics uses cookies to collect anonymous information about how visitors use our site. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Customer service records and contact information are retained for the duration of our business relationship plus up to 5 years
- Payment records are retained as required by applicable tax and accounting laws
- SMS opt-in and opt-out records are retained for a minimum of 4 years to comply with telecommunications regulations
- Website analytics data is retained per the terms of the applicable analytics platform (typically 26 months for Google Analytics)
When your information is no longer needed, we will securely delete or anonymize it in accordance with our data disposal procedures.
Data Security
We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include:
- SSL/TLS encryption for all data transmitted through our website
- Restricted access to personal information on a need-to-know basis
- Secure storage of customer records and service history
- Third-party payment processors that are PCI-DSS compliant
While we strive to use commercially acceptable means to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk.
Your Rights & Choices
Depending on your location and applicable law, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal information, subject to certain legal exceptions
- Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking "unsubscribe" in any email, or by contacting us directly
- Opt-Out of SMS: Reply STOP to any text message or contact us directly
- Data Portability: Request a copy of your data in a portable format where technically feasible
To exercise any of these rights, please contact us using the information in Section 12. We will respond to your request within 30 days. We may need to verify your identity before processing certain requests.
Florida Residents
Florida residents may have additional rights under the Florida Information Protection Act (FIPA). If you believe your personal information has been improperly collected, used, or disclosed, you may file a complaint with the Florida Attorney General's Office.
Children's Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at [email protected] and we will take prompt steps to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a notice on our website.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our services after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using any of the metho